WHO WE ARE
It all started with a gift
Siluet was born in London in 2018 as a solution to a gift for the man who has almost everything.
Over the years we've grown and eventually moved to Dubai.
What never changed was our love for cities' skylines and sharing memories memories.
THE PERFECT GIFT
How it all started
Siluet didn't start intentionally. Mariana Jungmann ran a Womenswear brand in London, specialised in laser-cut fabrics.
Her husband, Tony, had recently been transferred to Dubai and she needed to find him a birthday gift.
She was set on the idea of some type of skyline related art-work.
The very picky designer couldn't find anything she liked, so she created it.
BYE BYE FASHION
The hostile takeover
After the first two skylines were shared on Mariana's social media, friends and family, clients and strangers all started requesting her to develop skylines of their cities.
We unpretentiously launched Siluet with only 12 cities in June 2019.
By December, the joy of learning about each city was matched by the demand, and we chose to say goodbye to the fashion industry and focus exclusively on Siluet.
ARE YOU JOKING?
We moved in to dedicated premises. The country shut down the next day.
The timing has not always been the best. We moved into a much larger space in London on March 21, 2020, just as the lockdown was about to begin.
The situation couldn't be more dire. Social distancing measures were in place, no technicians or contractors were available, a husband in lockdown in Dubai, and a factory in need of being set up from scratch.
As any girl with a complete lack of common sense would, our former fashion designer, Mariana, decided to take it all on herself.
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Throughout lockdown, we kept our facemasks on, and we worked in shifts so we could keep up with demand.
Whilst the world couldn’t travel, we still all had the precious memories of visits in better times.
Our skylines took on a meaning we hadn’t fully anticipated. We started receiving messages from customers telling us how the cities on their walls reminded them of places they loved, trips they had taken and people they couldn’t see.
At a time when travel had stopped, those skylines became a small way of keeping those memories close.
WHAT WE ARE MADE OF
Beautiful things should not cost the planet.
Every piece we laser cut is made from recycled acrylic.
Our packaging is made locally here in Dubai.
We hold low stock levels on purpose, so we cut what is actually needed and wanted, avoiding overproduction and wastage.
Offcuts go back to partners working on closed-loop recycling, which means the edges of your skyline end up inside somebody else's.
THE CITY LOVERS
A family business, in the literal sense.
Inspired by a Londoner, imagined by a Brazilian, crafted in Dubai, and inspired by everywhere.
Siluet was founded by husband and wife Tony Evans and Mariana Jungmann.
Mariana leads the design and operations side of the business, while Tony takes care of marketing and finances.
With a team made up of people from almost as many places as the cities on the wall. Between them, they have drawn the rooftops of more than seventy of them.
Ask any of them about their own city and you will be there some time.
Which one is yours
The city you are from, the city you have left, or the one still sitting on your bucket list.
Cities are not places on a map. They are the chapters that made you.